Many Malaysian business owners run Google Ads but have no idea where their money is actually going. They pay a monthly lump sum to an agency. They trust that their ads are running.
But what if you are flying blind?
Recently, a local mover service in Johor Bahru approached us. For seven long years, they had trusted another provider to manage their Google Ads campaigns.
Over nearly a decade, the client had:
- No direct access to their Google Ads account.
- No access to a performance dashboard.
- No regular reports.
- No proof of actual spend.
Every month, they paid the manager directly. The manager promised to pay Google for the ad space. But the client was never quite sure if the money was really spent on ads, or if a large portion was pocketed as extra fees.
They wanted a change. They wanted honesty. That is when they handed their marketing over to Solbright.
The Solbright Solution: An SME-Friendly, No-Fluff Package
Many agencies charge high management fees because they spend hours creating complex, over-designed PDF reports. Most busy SME owners do not even read these reports. They just want to know if they are getting leads.
At Solbright, we do things differently. We offer a transparent, budget-friendly package designed specifically for local service providers.
We cut out the fluff. We do not charge you for fancy reports. Instead, we give you full, direct access to your Google Ads account. You see the raw data live. You pay Google directly for the ad spend, and you pay us a flat management fee.
Here is the exact action plan we executed for the JB mover:
- Created a New Google Ads Account. The client now owned 100% of their digital asset.
- Set Up Conversion Tracking for WhatsApp clicks, direct phone calls, and quote requests. This allowed us to see exactly which keywords generated actual customer inquiries.
- Weekly Optimisation.
- We monitored the campaign weekly, adding negative keywords to block junk traffic and refining the target locations in Johor Bahru.
- Monthly Updates.
- We kept communication simple and updated them on progress once a month.
- Full Account Access.
- The client had full admin rights to log in and monitor the campaigns whenever they wished. 100% transparency.
The 60-Day Results
Mover services in Johor Bahru are highly competitive. Keywords like “lori sewa JB” or “house moving service Johor” are contested by dozens of local companies.
Despite the competition, our approach yielded massive results within the first 60 days.
- Average Cost Per Click (CPC): RM5.91
- Total Conversions: 199 leads (direct phone calls and WhatsApp inquiries)
- Average Cost Per Acquisition (CPA): RM15.45 per lead
For a mover business, a single successful job can range from a few hundred Ringgit to over a thousand. At an acquisition cost of just RM15.45 per inquiry, the return on investment was immediate and highly profitable.
More importantly, the client could see these numbers inside their own account. No fake statistics. No hidden margins. Just the raw truth.
Google Ads Rules for Local Businesses
If you are running Google Ads for a local service business in Malaysia, you should demand these three standards from your marketing partner:
1. Always Own Your Account
If your agency tells you that you cannot have access to your Google Ads account, walk away. If you decide to leave that agency, they can delete your campaign history. You lose years of valuable data. You must always be the owner of the account.
2. Pay Google Directly
Your credit card should be linked directly to your Google Ads billing dashboard. You should pay Google for the clicks, and pay your manager a separate fee. This is the only way to ensure that 100% of your advertising budget is actually going to Google.
3. Track Conversions, Not Just Clicks
Getting 1,000 clicks to your website means nothing if nobody contacts you. Make sure your provider tracks phone calls, contact forms, and WhatsApp button clicks. If you are not tracking conversions, you are wasting money on keywords that do not bring you sales.
At Solbright Digital Services, we believe that trust is built on transparency. We give Malaysian SMEs the keys to their own digital success.
Tired of black-box marketing? Contact Solbright today to set up a transparent, high-performing Google Ads campaign.